Basic, Bronze, Silver or Gold: which Lyrium plan should you choose to help you grow?

When choosing between Basic, Bronze, Silver or Gold on Lyrium, your decision shouldn’t be based on the question “how much does it cost?”, but on a specific objective: do you want to establish a presence, test the channel, increase your reach, operate across multiple regions, or maximise your visibility in a competitive market?

The right strategy depends on the service, the area, the season, the materials available and the ability to meet demand. An incomplete listing won’t deliver the best results, even with greater visibility.

Before drawing up the plan, clarify the objective

Ask yourself what sort of events you want to take on: weddings, private parties, corporate events, venues, technical services, photography, entertainment. Then consider where you actually work and how many new enquiries you can handle.

If you don’t yet have clear photos, videos and a description, your first step should be to make your listing look credible.

Basic: when it makes sense to travel for free

Basic is useful for getting started, establishing a presence and building a foundation. It makes sense if you want to test the portal, check how your profile looks and start gathering essential information.

It shouldn’t be seen as the end goal if you work in competitive sectors or want to cover more areas. It’s a foundation that needs to be nurtured carefully.

Bronze and Silver: growing with greater cover

Bronze and Silver can make sense when you already have good resources and want to increase opportunities in relevant areas. Territorial coverage must be sustainable: more provinces do not automatically mean more worthwhile contracts.

Before expanding, work out travel costs, timeframes, profit margins and availability. Visibility only works if it brings in enquiries that you can actually fulfil.

Gold: maximum visibility and positioning

Gold is ideal for those who want to focus their efforts on key categories or territories, and features a profile designed to drive conversions: photos, videos, reviews, descriptions, services and quick replies.

Greater visibility also exposes any weaknesses even more clearly. Before going live, check that the listing is up to the standard required for the traffic you want to attract.

How to measure demand and return

Track the number of enquiries received, the quality of leads, quotes sent, deals closed and reasons for lost business. Don’t judge the plan solely on the number of messages: what matters is how well they match your target audience and how successfully you can convert them.

If many of your enquiries are from outside your area or outside your target audience, review your regions, text and categories before changing your plan.

Also consider the competition in your sector. A solo performer in a less saturated region can achieve results with a basic but well-presented online presence; a wedding band in a competitive area may need greater visibility and very strong content. The plan must be tailored to the actual market.

Before moving up a level, check your response rate: how long it takes you to reply, what quotes you send out, how many follow-ups you make, and which enquiries you close. Visibility brings opportunities, but conversion depends on how you manage them.

Also consider how well-developed your profile is. A ‘Basic’ profile with a complete profile may perform better than a higher-tier plan with poor photos, a confusing description and no videos. Before investing in visibility, make sure that anyone visiting your profile has good reasons to get in touch with you.

If you choose Bronze, Silver or Gold, make sure you have a system in place for replying. Greater visibility can lead to more enquiries, but it also means you’ll need to respond more quickly. Without a set routine, you risk losing out on good leads because you reply too late or in a disorganised manner.

Review your plan at key times: before the wedding season, before the autumn corporate events, and before Christmas. Your approach may need to be adjusted depending on the calendar and your objectives – not just once a year.

Before choosing a plan, check the following:

• quality of the main photos;
• the presence of at least one useful video;
• a clear description of the services;
• provinces that correspond to actual travel destinations;
• reviews or testimonials;
• prompt responses to enquiries.

A more visible plan works best when these elements are already well established.

How to update the plan and worksheet over time

The plan isn’t set in stone. You can get started, take stock, make improvements and then develop. On Lyrium membership Compare the options in light of your current career situation. The best choice is the one that combines visibility, a well-presented profile and the ability to respond effectively to clients.